the emperor's new bracelet
Last week I got my first rubber cause-supporting bracelet. It's for ending family violence.
It doesn't really count, though, because I didn't even pay for it. All I did was show up at the grand opening for some women's housing.
That's why these bracelets kind of bug me.
I understand that they work really well to make people who do work to support a cause feel good about themselves, and that they are positive peer pressure, but they are also a fashion trend, and a little too easy to come by if you ask me.
Anyone can pay ten bucks at some boutique in the mall and proceed to walk around with a little rubber bracelet in their favorite colour, saying "look, I'm a good person. I support a worthy cause."
Will they even remember what that cause is later, without having to read it off the bracelet?
I don't think I'm going to wear mine. It's way too big for my wrist and gets in my way. I can feel good knowing that I support all kinds of good causes as a donor, volunteer and employee without any bracelets.
Labels: marketing, social justice